What Its Is: Allure Best of Beauty 2020 Winner This lustrous lip crème imparts vivid, striking color while nourishing and hydrating dry lips. This one-of-a-kind formula offers the deep pigmentation of a liquid lipstick and the shine of a lip-gloss with a smooth, one-swipe application. What's in it: Elderberry Fruit Extract: Packed with antioxidants. Plumeria Flower Extract: anti-inflammatory moisturizer, helps to smooth cracked lips and keep them soft. Desert-Derived Rosehip Extract: Helps to restore skin elasticity and even out dark spots over time Ruby: Delivers a lustrous finish Why we love it: Harnessing the power of rubies, this luminous lip crème hydrates, nourishes, and protects the lips from environmental toxins while boosting your energy, self-esteem and intuition.